MediaPost explains, if you’re not utilizing buttons in your email marketing efforts, you’re not maximizing your ROI. One of the biggest challenges of any marketing or advertising campaign is getting people to do what you want them to do! But buttons make that all a bit more obvious to the consumer:
Think of buttons and links [...]

When I think of analytics, my mind automatically goes to Google, but – as the posts show this week – there are plenty other of analytics options that should be on your radar. Google has a number of helpful features, but you can go deeper and more specific with other interfaces. To help make sure [...]

The Citizen Media Law Project is launching a new program for bloggers who need legal help dealing with copyright, defamation or other legal issues.The program looks to help bloggers who might not be able to afford the support they need on their own. Th…

Consumer Reports compiled the list of “top holiday-shopping annoyances”, which include: being pushed to sign-up for store credit cards; requests for personal info like you’re phone number and “being hounded with the extended warranty sales pitch.” Some of these are specific to brick-and-mortar stores, but others have something to teach online retailers as well.

Frank Addante, CEO and Co-Founder of Rubicon Project wants to “keep the Internet free and fuel its growth.” His team plans to do this by helping publishers make money from under-utilized online ad space.

Addante describes Advertising 1.0 as relying on content as a proxy for advertisers to reach an audience. He says Advertising 2.0 is advertisers using keyword search as a proxy to reach audience.

But, both these methods were inherently flawed – proxies serve as good “guesses” on consumer interest and intent but as 2.0, and, dare I say it, 3.0 showed us – consumers are complicated creatures and “guesses” just aren’t good enough. Especially when there’s data available.

Advertising 3.0 is all about connecting directly with audience based on analysis of their interests, which means the inclusion of keyword search and content proxies along with broader data intelligence analysis, to empower publishers to truly know their audience’s motives. The trick is, not only giving them the data, but a way to make it actionable, to truly segment every impression to a demand source that’s most appropriate.

In other words, Rubicon Project will provide the tools publishers need to reach relevant prospects, thereby boosting revenue yields from all of the third parties and intermediaries handling facets of their advertising inventory.

AOL is preparing for its spinoff from Time Warner on Dec. 9 with a new look and go-to-market strategy.
The company has unveiled a new logo – or rather, a set of interchangeable logos – to promote the…

In our latest newsletter, we discussed how to Get the Biggest Bang for Your PPC Buck this Holiday Season. We want to to take another look at this topic and add a little bit more to it. The holiday season is so short and the economy is still struggling, so we’re staying on you a little [...]

Even if you’ve seen a lot of viral video in your day, you’ll likely benefit from watching what St. Vincent’s hospital did to create a transparent persona, focused on enticing new clients. Even if you’re a B2B company, you can benefit from taking St. Vincent’s approach in your next video. 

What is your unique selling proposition? Do you have to have one? Marketing experts used to insist that every product and service had to have a USP, at least one unique feature that could be distilled into a 60-second sales spiel. But what was really unique about various products and is it something we need to look at today?

NASA’s move to give 100 Twitter users front-row seats at the Kennedy Space Center for the Nov. 16 liftoff of the space shuttle Atlantis propelled the US space agency into the stratosphere of trending…