Most people at small to mid-size companies don’t think too much about analytics and are happy to let Google Analytics do all their day to day reporting. We think Google Analytics is a great product but it shouldn’t be the only tool you use.

Below are some innovative web analytics tools built with SEO, conversion rate optimisation & social media in mind for you to try.

BVLD Status

BLVD is somewhat of a revolution because not only does it offer real time conversion reports for social bookmarking buttons & sales, traffic data and configurable alerts for traffic spikes via social sites such as Digg but it’s Keyword Vitals feature shows show live web traffic data side-by-side with live & average keyword rankings. What we wouldn’t give for that in Google Analytics!

Analytics 360

Analytics 360 for Wordpress is a plugin developed by email software company MailChimp to show Google Analytics traffic data and email list data within the Wordpress dashboard.

The plugin allows you to visualise your site’s traffic trends and see how blog posts and email campaigns affect overall traffic. You can also isolate traffic coming directly to your site from email campaigns with the “campaign traffic” tab and chart the growth of your mailing list over time.

Click Tale

Click Tale is great for a number of reasons. The first is the visitor movies feature which uses JavaScript to record your visitors mouse movements and form inputs and lets you replay their visits in real time.

My favourite feature though is the conversion rate analytics product which shows exactly where visitors are dropping out of your web forms and which fields are taking the longest to complete. Click Tale also recently added Crazy Egg style heat maps to show where your visitors are clicking and hovering with their mouse making it a really well rounded piece of software.

Going Up

Another analytics tool to integrate rankings into traffic reports is Going Up with a well rounded AJAX system running on PHP rather than JavaScript.

The addition of Alexa rankings and some dubious quotes about PageRank are the only things that let this system down.

Powerful graphing shows each keyword for each search engine you’ve chosen to see if your site is “going up” or “going down”? The keyword position monitor is also linked into our traffic system so you can quickly add keywords that people are using to get to your site and monitor them too. In addition, we’ve integrated Google’s keyword sandbox api to show related keywords that you may not be monitoring already.

Keyword Position plays an important role in your pagerank. Pagerank gauges the overall quality of your page and helps increase traffic. Traffic increases your sites relevance, which in turn helps your search engine rankings, which helps you reach your target audience.

Know any other interesting analytics tools? Add your links in the comments.

Not getting the rankings you want? Hire us for Search engine optimisation

5 SEO Focussed Web Analytics Tools

Most people at small to mid-size companies don’t think too much about analytics and are happy to let Google Analytics do all their day to day reporting. We think Google Analytics is a great product but it shouldn’t be the only tool you use.

Below are some innovative web analytics tools built with SEO, conversion rate optimisation & social media in mind for you to try.

BVLD Status

BLVD is somewhat of a revolution because not only does it offer real time conversion reports for social bookmarking buttons & sales, traffic data and configurable alerts for traffic spikes via social sites such as Digg but it’s Keyword Vitals feature shows show live web traffic data side-by-side with live & average keyword rankings. What we wouldn’t give for that in Google Analytics!

Analytics 360

Analytics 360 for Wordpress is a plugin developed by email software company MailChimp to show Google Analytics traffic data and email list data within the Wordpress dashboard.

The plugin allows you to visualise your site’s traffic trends and see how blog posts and email campaigns affect overall traffic. You can also isolate traffic coming directly to your site from email campaigns with the “campaign traffic” tab and chart the growth of your mailing list over time.

Click Tale

Click Tale is great for a number of reasons. The first is the visitor movies feature which uses JavaScript to record your visitors mouse movements and form inputs and lets you replay their visits in real time.

My favourite feature though is the conversion rate analytics product which shows exactly where visitors are dropping out of your web forms and which fields are taking the longest to complete. Click Tale also recently added Crazy Egg style heat maps to show where your visitors are clicking and hovering with their mouse making it a really well rounded piece of software.

Going Up

Another analytics tool to integrate rankings into traffic reports is Going Up with a well rounded AJAX system running on PHP rather than JavaScript.

The addition of Alexa rankings and some dubious quotes about PageRank are the only things that let this system down.

Powerful graphing shows each keyword for each search engine you’ve chosen to see if your site is “going up” or “going down”? The keyword position monitor is also linked into our traffic system so you can quickly add keywords that people are using to get to your site and monitor them too. In addition, we’ve integrated Google’s keyword sandbox api to show related keywords that you may not be monitoring already.

Keyword Position plays an important role in your pagerank. Pagerank gauges the overall quality of your page and helps increase traffic. Traffic increases your sites relevance, which in turn helps your search engine rankings, which helps you reach your target audience.

Know any other interesting analytics tools? Add your links in the comments.

Not getting the rankings you want? Hire us for Search engine optimisation

5 SEO Focussed Web Analytics Tools

While the recall was only for products within the US, concerns also caused the volume of visits to surge 12x in the UK for the British stroller company.

Search was the top driver of traffic to the Maclaren website on Nov. 9th and referred 42% of the visits that day, 97% which were new visitors that had not been to the website in the past 30 days. The Maclaren website received the highest share of clicks from a portfolio of search terms related to the recall last week, which allowed the manufacturer to communicate directly with the owners of the strollers and help control the message. The top news websites to receive traffic from Maclaren recall searches were MSNBC and Google News.

Despite the bad situation, the upside for Maclaren is that only one law firm appeared in the downstream search results at #33 last week, but quick queries on the search engines show display more than one starting to pop up. Several law firms have started to buy the recall-related search terms, which may start to attract visitors looking to file a case.

In a video interview for Web Pro News Matt Cutts has given a clear hint that page load speed will be a part of Googles algorithm next year. Page speed is already part of the AdWords quality score algorithm but until now it’s not directly been part of the main search algorithm.

We’ve always seen the effects of very slow hosting with poor crawl rates and a lack of deep indexing but Google has traditionally not been giving a boost to faster sites.

Historically, we haven’t had to use it in our search rankings, but a lot of people within Google think that the web should be fast. It should be a good experience, and so it’s sort of fair to say that if you’re a fast site, maybe you should get a little bit of a bonus. If you really have an awfully slow site, then maybe users don’t want that as much.

I think a lot of people in 2010 are going to be thinking more about ‘how do I have my site be fast,’ how do I have it be rich without writing a bunch of custom javascript?’

Video available below, the page speed part is 2 minutes 35 seconds in.

More WebProNews Videos

Not getting the rankings you want? Hire us for Search engine optimisation

Page load speed may be in Google 2010 algorithm

Google has announced this morning that for certain queries they will be showing site hierarchies in the search results rather than URL’s string. On first inspection I don’t like the system because in all the examples Google has provided the keyword rich product URL is removed and replaced with a more generic category level keyword.

For example this nice URL “/spidersapien/” (in bold)

gets replaced with a less clickable “Toys & Games > Robots”

On the plus side the categories in the hierarchy are links through to the category pages on the site but this isn’t clear when you look at them which could lead to confusion.

Here is how the links are generated:

The information in these new hierarchies come from analyzing destination web pages. For example, if you visit the ProductWiki Spidersapien page, you’ll see a series of similar links at the top, “Home> Toys & Games> Robots.” These are standard navigational tools used throughout the web called “breadcrumbs,” which webmasters frequently show on their sites to help users navigate. By analyzing site breadcrumbs, we’ve been able to improve the search snippet for a small percentage of search results, and we hope to expand in the future.

What do you think? Will this hurt click through rates?

Not getting the rankings you want? Hire us for Search engine optimisation

Google replaces URLs with breadcrumb links in search results

Despite the IIS SEO Toolkit product being launched months ago it’s not really got the attention it deserves, I wasn’t even aware of it until the A4u forum last month.

The toolkit was developed by Microsoft and runs in a very similar way to the automated tools that the MSN team uses to continually audit their millions of content pages so it’s an ideal way to test large scale websites and also carry out pre-flight SEO testing on development sites.

Thanks to some major issues with the search engine friendliness of content management systems that use asp and .NET a lot of SEO consultants hate working with Microsoft technologies but things are getting better with easier URL re-writing and now an automated SEO auditing system.

As you can see from the screenshot below even Blogstorm has a few errors to fix, 47,811 to be exact.

Here is the product information, go give it a try and let me know if you have more errors than me.

The IIS Search Engine Optimization (SEO) Toolkit helps Web developers, hosting providers, and Web server administrators to improve their Web site’s relevance in search results by recommending how to make the site content more search engine-friendly. The IIS SEO Toolkit includes the Site Analysis module, the Robots Exclusion module, and the Sitemaps and Site Indexes module, which let you perform detailed analysis and offer recommendations and editing tools for managing your Robots and Sitemaps.

Murdoch claimed that readers who randomly reach a page via search have little value to advertisers. Asked by Sky News political editor David Speers why News hasn’t therefore made its sites invisible to Google, Murdoch replied: “I think we will.”

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