MediaPost explains, if you’re not utilizing buttons in your email marketing efforts, you’re not maximizing your ROI. One of the biggest challenges of any marketing or advertising campaign is getting people to do what you want them to do! But buttons make that all a bit more obvious to the consumer:

Think of buttons and links as mini billboards. You have six words or less to get your point across. Choose them wisely. While CTAs should be visually easy to spot and read, they don’t have to be generic. Yes, sometimes down-and-dirty is your best bet, as in this Staples email. “Order Now” works, so why reinvent the wheel? That said, there is always a time and place to get a little creative with your CTA copy.

The post goes on to list various ways to put buttons into your emails, and creative ways to label the buttons so they themselves are engaging, clear, and inspire action!

Meanwhile …

It seems like everyone would’ve heard it enough by now: email is NOT dead. Yet it seems the debate continues. ProBlogger explains why email marketing is still a viable form of getting a product/message/brand out there. In spite of arguments that the messaging systems within various social networks are substituting for direct email, email as a medium is still highly utilized and isn’t going anywhere. Ok – glad we got that out of the way! Until next week, anyway.