In our latest newsletter, we discussed how to Get the Biggest Bang for Your PPC Buck this Holiday Season. We want to to take another look at this topic and add a little bit more to it. The holiday season is so short and the economy is still struggling, so we’re staying on you a little bit so you can get the most out of it and start off the new year in good shape. 

Hire Help: one of the best things you can do right now is to hire help or outsource work. “But,” you may be thinking, “I can’t afford to hire help. My sales don’t support adding additional staff.”

We don’t mean hire staff to help with sales; we mean hire help so you can get sales. For example, if you haven’t done your “holiday” keyword research, then outsource it so you can get that Christmas, Hanukah, Kwanzaa, Solstice campaign up and going!

Start Early: Do you notice that every year the holiday decorations, holiday TV ads and holiday radio announcements seem to come earlier every year? This is because merchants are extending their selling season.

After all, the sooner shoppers start thinking about the holidays, the sooner they start shopping. What have you done to extend your holiday sales season? Offer early bird holiday coupons on you landing pages, use holiday language in all of your pay per click ads, “decorate your website, blog, landing pages (ie, use holiday themes), etc.

As an online marketer, your holiday doesn’t have a definitive date; it’s not Thanksgiving Day or Christmas Day or New Years Day. Your holiday has a “selling” season – and it’s right now. Are your pay per click campaigns reflecting that? If not, then check out the AdWords Advantage Online Summit - it’s a must-attend online training event to help pay per click advertisers increase AdWords results!