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Social media marketers will sing their praises of their desired platform – and there’s certainly a place for a good social media strategy. But it can’t take the place of other marketing efforts – nor should it!

A screencast showing a mashup using Google Analytics, Protovis, SVG, JQuery, Google App Engine, and GData. Done by Nick Mihailovski.

The goal of this example was to teach people how to use the Google Analytics API on App Engine in Java, as well as to demonstrate how to use both OAuth and AuthSub along with the App Engine’s various services. The code looked great, but the output was a boring HTML table. So we used some open source tools to transform the table into a pretty tree map visualization, which is also useful in noticing interesting metrics.

Virginia Nussey shares insights on YouTube from the SMX East 2009 conference. Relevant topics such as content optimization, community engagement, performance monitoring and basics to improve ranking are discussed amongst the speakers. A break down of types of viral videos is laid out as well as the users who are engaged in the videos.

Virginia Nussey shares Twitter marketing tactics she learned from the SMX East 2009 conference. She reiterates discussions on hashtage, real time search and spam to direct marketers in effective methods of generating sales, customer service and brand awareness.

Virginia Nussey recounts her experience at the SMX East 2009 conference. She shares the gained knowledge on using social aggregation sites for social media efforts, launching social campaigns, and submitting third party content. High profile consultants, presidents and directors share their own knowledge.

Viral content is typically funny, unbelievable, informative and inquisitive content; this seems highly rare. If marketers can present customers with these rare and fleeting moment of happiness than they can win over the minds of these customers.

Perfecting SEO is almost an impossible task. Fortunately, there are plenty of common sense guidelines that everyone should follow. But not everyone does. There exists companies and brands that have not heard of SEO or are still highly skeptical.

New searcher behavior suggest that longer searchers perform better due to the expansion of content on the web. Web users have learned to narrow down their searches with the addition of keywords. This long tail search creates a better chance for highly relevant search engine visibility. In the SEM industry, search engines such as Google, Yahoo and Bing are finally able to differentiate themselves by making their strengths stand out.

With the need for social media consulting services, companies are deciding to outsource or not to outsource. Companies don’t want to make rookie mistakes and fall for traps when taking on social media marketing. On the other hand, companies are afraid that to outsource social media marketing on the fear of losing ties with the agency. This can be resolved with ongoing communication, trust, and involvement between the company and the SMM agency.

As Twitter is growing in popularity, there are still a great number of people who are hesitant to use Twitter. These ten quick tips will educate those on how to use Twitter and what Twitter has to offer. Jargon such as tweet and retweets are explained. Twitter tricks on shortening urls, hashtags, and creative usage of punctuations are revealed.