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By aggregating the mouse movements of hundreds visitors to your site, ClickTale created a comprehensive, visual representation of what your visitors are looking at and focusing on within your page. This is supported by independent research that has shown an 86% correlation between mouse and eye movements.
PubCon takeaways come for just about every online marketing category, and Site Design and Integration is no exception. For the entire three days, PubCon runs a series of site clinics where audience members bring up their work for critique – quite a few sites have a lot to work on, is yours one of them?
Don’t overlook the importance of analytics when evaluating a web design, usability or how effective a site it. It doesn’t do any good to take all the usability advice in the world if you don’t have a way to track results. For each of the actions you will need to measure which impact they will have.
Belo are details on some of the new features:
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Up-to-the-Minute Analytics: receive real-time updates on key web metrics, and analyze them alongside equivalent data from the previous 24-hours or the current day. Customers can overlay results from marketing campaigns, RSS feeds, or other activities to gain the real-time insight needed to fuel their business.
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Real-Time Alerts: Analytics 9 now features real-time alerts and notifications when key web site metrics reach, or fail to reach, your pre-determined goals. Alerts can prompt the user at log-in and be delivered via e-mail, authenticated RSS feed, Twitter direct message, SMS, and/or the soon to be released native Webtrends iPhone application.
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Analytics 9 On-Demand is receiving a new look: power users who need access to advanced features will appreciate a clean and professional look in Analytics 9 On-Demand. Elements that slowed down load times were removed and all data visualization elements including tables, charts, and graphs have been optimized to improve the speed and confidence of data comprehension. All features remain in the same place — there will be no learning curve for the new look.
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Webtrends iPhone Application: when customers are on the go and need high level insight on web activity, “there is an app for that.” The Webtrends Analytics iPhone app delivers key metrics and trends. The design follows many of the same cues as the Insight web app but delivers an experience tailored specifically for iPhone users. The Webtrends iPhone application soon will be available for download within iTunes.
Pay per click strategy can be a time-consuming task, but you’re less likely to feel overwhelmed if you consider each task in its proper order. Enter, the PPC Hierarchy of Needs: some tasks of a project will be more effective and efficient when other tasks have been accomplished beforehand
With the latest backlash of articles coming up on TechCrunch about deceptive and scammy ways to make money on Facebook, I wanted to provide you with a full breakdown on how to create a successful CPA Facebook ads campaign. Step and step details on a campaign I had running months ago.
The best way to do [...]
Are you using rich snippets? They’re the bit of information that shows up as an extra line in a search result. They’re an important way to draw in traffic, but it appears that some sites just aren’t using them.
NewsCorp chairman Rupert Murdoch announced that he plans to block Google from News Corp. sites. But what kind of affects will this have for search marketers? Should we accept it and move on? There are several things to consider before doing that just yet!
On Twitter
As a professional online and in the real world, you’ll often find articles or think of ideas that would be useful to share with your Twitter followers and your LinkedIn connections. It’s about sparking interesting conversations. Now you can share from anywhere. As part of the setup process, you can choose to either send all your tweets or select tweets from Twitter back to LinkedIn as a status update.
On LinkedIn
Want to share some interesting ideas about an industry-specific article you’ve just read with an even broader audience? Or how about letting people view your Twitter account name on your LinkedIn profile? Begin by joining your LinkedIn and Twitter accounts in just a few clicks. All you need to do is check the Twitter box under your Network Updates box on the homepage and follow a few simple steps.
All analytics are created equal right? Not necessarily and it depends on what you’re looking to get out of the programs. As internet marketers we should all have at least a basic grasp of the analytics of our site product, etc. This post explains what you need to know about Google and Yahoo!
