When I think of analytics, my mind automatically goes to Google, but – as the posts show this week – there are plenty other of analytics options that should be on your radar. Google has a number of helpful features, but you can go deeper and more specific with other interfaces. To help make sure you’re not overwhelmed with the options, BlogStorm put together a list of services and what these services have to offer to make branching out into the analytics world a bit easier. Among them, BVLD Status, Analytics360 and ClickTale to name a few.

Speaking of ClickTale, WebAnalyticsWorld reports that they’re launching a new service to show Mouse Move Heatmaps:

By aggregating the mouse movements of hundreds visitors to your site, ClickTale created a comprehensive, visual representation of what your visitors are looking at and focusing on within your page. This is supported by independent research that has shown an 86% correlation between mouse and eye movements.

If you’re continuing your quest to branch out into various analytics offerings, you won’t want to miss the interview on EConsultancy with Dennis Mortensen about Yahoo Analytics. He even addresses the Yahoo vs. Google question:

My role and that of traditional analytics is the post-click story. You can’t just wing off impressions and tell advertisers that we think this is good for you, they need to know that it’s good and how. For that, it’s not really a competition. It’s not about how we go to market. It’s about how deliver a set of services to a customer. Analytics is one of those things where people want the competition. There needs to be a winner and a loser and as soon as possible.